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~subject:"Softwareindustrie"
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Softwareindustrie
United Kingdom
25
Knowledge management
22
Internet
16
Consumer behaviour
15
Marketing
15
SME
14
Brand management
13
KMU
13
Relationship marketing
13
Innovation
11
Internet marketing
11
Markenführung
11
Großbritannien
10
Retailing
10
Beziehungsmarketing
9
Brands
9
Customer relations
9
Higher education
7
Knowledge sharing
7
Knowledge transfer
7
Learning organizations
7
Loyalty schemes
7
Marketing management
7
Social Web
7
Social web
7
Brand image
6
Entrepreneurialism
6
Markenimage
6
Marketingmanagement
6
Online-Marketing
6
Social media marketing
6
Software industry
6
Universities
6
Wissensmanagement
6
Wissenstransfer
6
Business-to-business marketing
5
Customer loyalty
5
Electronic Commerce
5
Electronic commerce
5
Konsumentenverhalten
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Type of publication
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Article
5
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5
Aufsatz in Zeitschrift
5
Case study
2
Fallstudie
2
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English
5
Author
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Rowley, Jennifer
5
Jones, Rosalind
4
Kupiec-Teahan, Beata
3
Parry, Sara
3
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Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management research review
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
5
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1
Marketing activities of companies in the educational software sector
Jones, Rosalind
;
Rowley, Jennifer
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
Saved in:
2
Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
Saved in:
3
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
4
Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
Saved in:
5
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
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