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Purpose – The links between quality and customer satisfaction, retention and loyalty in offline retail settings are well established. It therefore seems fair to posit that quality will also be a determinant of online retailer success. This assumption motivated Wolfinbarger and Gilly to develop...
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Purpose – The purpose of this study is to investigate reactions to the divine proportion (a ratio of 1: 1.618) in logo design across different cultures. Design/methodology/approach – The approach is a survey in three different countries: Australia, Singapore and South Africa. Findings –...
Persistent link: https://www.econbiz.de/10014827396
The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particular the World Wide Web will affect...
Persistent link: https://www.econbiz.de/10014828003
Organisational culture is largely the result of the interaction between the people of an organisation over time and communication plays a major role in such intra‐organisational interaction. The prevailing organisational culture will reciprocally determine the communication of the...
Persistent link: https://www.econbiz.de/10014692403