Narrow search
Showing 1 - 10 of 21,259
Cover Image
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Cover Image
Board gender diversity and firm performance : empirical evidence from Hong Kong, South Korea, Malaysia and Singapore
Low, Daniel C. M.; Roberts, Helen; Whiting, Rosalind H. - In: Pacific-Basin finance journal 35 (2015) 1, pp. 381-401
Persistent link: https://www.econbiz.de/10011538378
Cover Image
Export-led growth and the persistence of gender inequality in the newly industrialized countries
Seguino, Stephanie - In: Economic dimensions of gender inequality : a global …, (pp. 11-33). 1997
Persistent link: https://www.econbiz.de/10001888520
Cover Image
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Cover Image
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon; Yoo, Seung-chul; Till, Brian; … - In: Journal of advertising research 50 (2010) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
Cover Image
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Cover Image
The tyranny of numbers : confronting the statistical realities of the East Asian growth experience
Young, Alwyn - 1994
Persistent link: https://www.econbiz.de/10000886124
Cover Image
Schede-paese 1994 - 1995 per 8 principali Paesi in Via di Sviluppo
Lancieri, Elio - 1994
Persistent link: https://www.econbiz.de/10000893140
Cover Image
The stock markets in Asia
1994
Persistent link: https://www.econbiz.de/10000893224