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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo; Haley, Eric John - In: International journal of advertising : the review of … 38 (2019) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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Propaganda strategies of Korean war-era leaflets
Kim, Sora; Haley, Eric John - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
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Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo; Chen, Huan; Haley, Eric John - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 517-541
Persistent link: https://www.econbiz.de/10014444784