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~subject:"South Korea"
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South Korea
Consumer behaviour
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Börsenkurs
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Cognition
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Großbritannien
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Südkorea
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Lee, Jong-Ho
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Garrett, Tony C.
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Cho, Hyo Eun
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Jeong, Insik
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Lee, Sung-kyu
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International marketing review
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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A study of the attitude toward convergent products : a focus on the consumer perception of functionalities
Lee, Sung-kyu
;
Lee, Jong-Ho
;
Garrett, Tony C.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 123-135
Persistent link: https://www.econbiz.de/10009703569
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2
Expressive versus instrumental functions on technology attractiveness in the UK and Korea
Lee, Jong-Ho
;
Garrett, Tony C.
;
Self, Donald R.
; …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1600-1605
Persistent link: https://www.econbiz.de/10009681918
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3
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
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