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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany

Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820

Persistent link: https://www.econbiz.de/10003757445

Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry

Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832

Persistent link: https://www.econbiz.de/10003781855

Website evaluation factors and virtual community loyalty in Korea

Kim, Kyung Hoon; Jung, Yong Man - In: Cross-cultural buyer behavior, (pp. 231-252). 2007

Persistent link: https://www.econbiz.de/10003478347

Brand equity in hospital marketing

Kim, Kyung Hoon; Kim, Kang-Sik; Kim, Dong Yul; Kim, Jong Ho - In: Journal of business research : JBR 61 (2008) 1, pp. 75-82

Persistent link: https://www.econbiz.de/10003597171

The contributions of firm innovativeness to customer value in purchasing behavior

Kim, Jaesu; Kim, Kyung Hoon; Garrett, Tony C.; Jung, Heonsoo - In: The journal of product innovation management : an … 32 (2015) 2, pp. 201-213

Persistent link: https://www.econbiz.de/10010511291

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499

Persistent link: https://www.econbiz.de/10009620127

Country of origin and brand image influences on perceptions of online game quality

Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398

Persistent link: https://www.econbiz.de/10011508886

Cross‐national market segmentation in the fashion industry

Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Hoon Kim, … - In: International Marketing Review 24 (2007) 5, pp. 629-651

Purpose – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages. Design/methodology/approach – A survey was administered to Korean, European, and US female consumers. Cluster analysis is used in an...

Persistent link: https://www.econbiz.de/10014827404