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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 886-908
Persistent link: https://www.econbiz.de/10009501084
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Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 82 (2018) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John; Barclay, Donald W. - 2010
Persistent link: https://www.econbiz.de/10008669298
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560