Consumers’ purchase decisions can be influenced by others’ opinions, i.e., word-of-mouth (WOM), and/or others’ actions, i.e., observational learning. While information technologies are creating increasing opportunities for firms to facilitate/manage these two types of social interaction,...

Product placement campaigns are increasingly hosted in online games such as social network games and mobile games, where game players interact with each other while playing the game. In this paper, we examine the implications of game players’ social interactions for the product placement...

Advances in social networking and mobile technology have significantly increased game developers’ ability to actively initiate and manage social interactions between game players. This paper introduces competitiveness as a new attribute of social interactions. We empirically investigate how...