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~subject:"Sozialer Indikator"
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Sozialer Indikator
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macromarketing
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Peterson, Mark
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Malhotra, Naresh K.
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Peterson, Mark A.
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Ekici, Ahmet
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Sandıkçı, Özlem
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Advances in quality-of-life theory and research
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Best practices in international marketing
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Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
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1
Climate as a component of objective quality of life in countries of the world
Peterson, Mark
- In:
Advances in quality-of-life theory and research
,
(pp. 143-162)
.
2003
Persistent link: https://www.econbiz.de/10001957776
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2
Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.
;
Malhotra, Naresh K.
-
2009
Persistent link: https://www.econbiz.de/10003876326
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3
Development and quality of life in Turkey : how globalization, religion and economic growth influence individual well-being
Sandıkçı, Özlem
;
Peterson, Mark
;
Ekici, Ahmet
; …
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10011561581
Saved in:
4
Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody
;
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
Saved in:
5
Country segmentation based on objective quality-of-life measures
Peterson, Mark A.
;
Malhotra, Naresh K.
- In:
Best practices in international marketing
,
(pp. 141-159)
.
2002
Persistent link: https://www.econbiz.de/10001680887
Saved in:
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