Narrow search
Showing 1 - 10 of 3,753
Cover Image
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde; Labrecque, Lauren I. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Cover Image
Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2013
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
Cover Image
Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
Cover Image
"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna; Ehrenhard, Michel L.; Broek, Tijs van den; … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 5, pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
Cover Image
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Cover Image
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Cover Image
Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Cover Image
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Cover Image
The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
Cover Image
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870