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Complaint management on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred; Papen, Marie-Christin; Zingg, Dominique - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
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Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen - In: Management decision : MD 54 (2016) 10, pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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Social Media für Unternehmer : wie man Xing, Twitter, YouTube und Co. erfolgreich im Business einsetzt
Hilker, Claudia - 2010
Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können
Persistent link: https://www.econbiz.de/10009231535
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689
Persistent link: https://www.econbiz.de/10011326571