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Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
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Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen; Davison, Robert M. - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310
Persistent link: https://www.econbiz.de/10011592001