We examine the relationship between investment behavior of individual investors on crowdfunding platforms and the fundraising outcomes in crowdfunded ventures. Extant research has identified two main drivers for crowdfunding investments: irrational herding behavior of investors driven simply by...

Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective...