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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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The impact of social capital and transaction efficacy on salesperson performance
Mallapragada, Girish; Gupta, Aditya; Josephson, Brett - In: Production and operations management : the flagship … 31 (2022) 9, pp. 3525-3542
Persistent link: https://www.econbiz.de/10013419341
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Drivers of geographical indication food supply chain performance : a B2B network perspective
Polater, Abdüssamet; Hüseyinoğlu, Işık Özge Yumurtacı - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1433-1451
Persistent link: https://www.econbiz.de/10015083486
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Social capital and consumer value co-created within an online health community
Loane, Susan Stewart; Webster, Cynthia M. - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Exploring the role of social capital in facilitating supply chain resilience
Johnson, Noel; Elliott, Dominic; Drake, Paul - In: Supply chain management : an international journal 18 (2013) 3, pp. 324-336
Persistent link: https://www.econbiz.de/10009770297
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Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko; Vesalainen, Jukka; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
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Besonderheiten von Produkten aus nachwachsenden Rohstoffen und deren Auswirkungen auf die Wahl effizienter Koordinationsformen in B2B-Geschäftsbeziehungen
Ludorf, Sebastian - 2015
This thesis investigates the specific characteristics of products from renewable resources and analyses how they affect the choice of efficient coordination mechanisms in business-to-business relationships. Due to the diversity and heterogeneity of renewable resources, this is done by means of...
Persistent link: https://www.econbiz.de/10011437394
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The impacts of social trust on open and closed B2B e-commerce : a Europe-based study
Qu, Wen Guang; Pinsonneault, Alain; Tomiuk, Daniel; … - In: Information & management : the internat. journal of … 52 (2015) 2, pp. 151-159
Persistent link: https://www.econbiz.de/10010503292