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Spain
Corporate social responsibility
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Corporate Social Responsibility
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Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Kundenzufriedenheit
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Customer satisfaction
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Customers
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CSR perceptions
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Hospitality industry
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Brand image
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Commercial banks
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Customer retention
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Gastgewerbe
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Hotel industry
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Hotellerie
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Kundenbindung
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Messung
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Spanien
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Emotions
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Measurement
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Perception
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corporate social responsibility
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Pérez, Andrea
3
Rodríguez del Bosque, Ignacio A.
3
Martínez, Patricia
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Salmones, María del Mar García de los
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European journal of marketing : EJM
1
Journal of business ethics : JOBE
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Service business
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ECONIS (ZBW)
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The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
2
Exploring the role of CSR in the organizational identity of hospitality companies : a case from the Spanish tourism industry
Martínez, Patricia
;
Pérez, Andrea
;
Rodríguez del …
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10010424769
Saved in:
3
The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Pérez, Andrea
;
Martínez, Patricia
;
Rodríguez del …
- In:
Service business
7
(
2013
)
3
,
pp. 459-481
Persistent link: https://www.econbiz.de/10009776966
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