The effect of corporate associations on consumer behaviour
Year of publication: |
2013
|
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Authors: | Pérez, Andrea ; Salmones, María del Mar García de los ; Rodríguez del Bosque, Ignacio A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 218-238
|
Subject: | Finanzdienstleistung | Financial services | Unternehmenskooperation | Inter-firm cooperation | Corporate Social Responsibility | Corporate social responsibility | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Spanien | Spain |
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