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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Resources and international marketing strategy in export firms : implications for export performance
Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; … - In: Management research review 34 (2011) 5, pp. 496-518
Persistent link: https://www.econbiz.de/10009246944
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Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul Talib; Ili-Salsabila Abd-Razak - In: Leveraging consumer behavior and psychology in the …, (pp. 191-204). 2020
Persistent link: https://www.econbiz.de/10012244191
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An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
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Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
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Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 138-144). 2005
Persistent link: https://www.econbiz.de/10003353721
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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van; Mulken, Margot van; Nedertigt, Ulrike - In: The changing roles of advertising : [extended versions …, (pp. 351-364). 2013
Persistent link: https://www.econbiz.de/10009773933
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Deutschland -- 8 Finnland -- 9 Frankreich -- 10 Großbritannien -- 11 Italien -- 12 Niederlande -- 13 Norwegen -- 14 Österreich …
Persistent link: https://www.econbiz.de/10014018991