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Spanien
Spain
8
Consumer behaviour
5
Konsumentenverhalten
5
Internet marketing
4
Online-Marketing
4
Brand image
3
Hotel industry
3
Hotellerie
3
Markenimage
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Tourism marketing
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Tourismusmarketing
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Airbnb
2
BERTopic
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Customer satisfaction
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Destination management
2
Destinationsmanagement
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Dienstleistungsqualität
2
Internet
2
Kundenzufriedenheit
2
Service quality
2
Social Web
2
Social web
2
Text analytics
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Tourism
2
Tourismus
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2
Advertising
1
Andalusia
1
Arbeitszufriedenheit
1
Attitudes
1
Automation
1
Automatisierung
1
Außenwirtschaftsförderung
1
Awareness
1
Behaviour
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Bekleidungsindustrie
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Aramendia-Muneta, Maria Elena
5
Sánchez-Franco, Manuel J.
3
Buitrago-Esquinas, Eva M.
1
Castilla-Miguel, Lierni
1
Grande Esteban, Ildefonso
1
Martínez-Ruiz, María Pilar
1
Miguel-Pérez, Ana de
1
Navarro García, Antonio
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Reardon, James
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Rey-Tienda, Sierra
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Rondán-Cataluña, Francisco J.
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Yñiguez, Rocío
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
International journal of business anthropology
1
Journal of China marketing
1
Journal of historical research in marketing
1
Management decision
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Management decision : MD
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Using influencer marketing as a digital business strategy
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ECONIS (ZBW)
8
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1
Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Aramendia-Muneta, Maria Elena
;
Grande Esteban, Ildefonso
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011559387
Saved in:
2
The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
Aramendia-Muneta, Maria Elena
;
Reardon, James
- In:
International journal of business anthropology
6
(
2016
)
2
,
pp. 103-115
Persistent link: https://www.econbiz.de/10011687519
Saved in:
3
Guest editorial: introduction to special issue on "history of marketing in Spain", part I
Aramendia-Muneta, Maria Elena
;
Ruiz Moreno, Felipe
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10014514154
Saved in:
4
Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain
Miguel-Pérez, Ana de
;
Aramendia-Muneta, Maria Elena
- In:
Handbook of research on consumer behavior change and …
,
(pp. 296-328)
.
2022
Persistent link: https://www.econbiz.de/10013334826
Saved in:
5
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
Saved in:
6
How to intensify the individual's feelings of belonging to a social networking site? : contributions from community drivers and post-adoption behaviours
Sánchez-Franco, Manuel J.
;
Buitrago-Esquinas, Eva M.
; …
- In:
Management decision : MD
50
(
2012
)
6
,
pp. 1137-1154
Persistent link: https://www.econbiz.de/10009574371
Saved in:
7
Online customer service reviews in urban hotels : a data mining approach
Sánchez-Franco, Manuel J.
;
Navarro García, Antonio
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1174-1186
Persistent link: https://www.econbiz.de/10011627315
Saved in:
8
The role of user-generated content in tourism decision-making : an exemplary study of Andalusia, Spain
Sánchez-Franco, Manuel J.
;
Rey-Tienda, Sierra
- In:
Management decision
62
(
2024
)
7
,
pp. 2292-2328
Persistent link: https://www.econbiz.de/10015046252
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