Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain
Ana De Miguel-Pérez, Maria Elena Aramendia-Muneta
| Year of publication: |
2022
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|---|---|
| Authors: | Miguel-Pérez, Ana de ; Aramendia-Muneta, Maria Elena |
| Published in: |
Handbook of research on consumer behavior change and data analytics in the socio-digital era. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-4168-8. - 2022, p. 296-328
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| Subject: | Bekleidung | Clothing | Unterwäsche | Underwear | Online-Marketing | Internet marketing | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-4168-8.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013334826