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Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting
;
Staelin, Richard
;
Wang, Wei
;
Boulding, William
- In:
Journal of economic behavior & organization : JEBO
152
(
2018
),
pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
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2
Complementary goods : creating, capturing, and competing for value
Yalcin, Taylan
;
Ofek, Elie
;
Koenigsberg, Oded
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 554-569
Persistent link: https://www.econbiz.de/10009787939
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3
Cross-function and same-function alliances : how does alliance structure affect the behavior of partnering firms?
Amaldoss, Wilfred
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
56
(
2010
)
2
,
pp. 302-317
Persistent link: https://www.econbiz.de/10003954364
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