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It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption

Yang, Xiaojing; Mao, Huifang; Peracchio, Laura A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 954-966

Persistent link: https://www.econbiz.de/10009688756

Mind games : the inclusion of trivia as a sport in the Pan Pacific Masters Games

Fairley, Sheranne; Warner, Stacy; Lovegrove, Hannah; … - In: Sport management review 19 (2016) 2, pp. 240-250

Persistent link: https://www.econbiz.de/10011475620

Playing games, receiving gifts, creating experiences and building brands

Pratap, Sankalp; Gupta, Agam; Mateen, Arqum; Mahto, Kavita - In: Marketing intelligence & planning 34 (2016) 4, pp. 486-503

Persistent link: https://www.econbiz.de/10011571122

Leveraging ambitions and barriers : Glasgow universities and the 2014 Commonwealth Games

Kennelly, Millicent; Corbett, Halley; Toohey, Kristine - In: Marketing intelligence & planning 35 (2017) 6, pp. 822-838

Persistent link: https://www.econbiz.de/10011797984

Choosing the carrot or the stick? Endogenous institutional choice in social dilemma situations

Sutter, Matthias; Haigner, Stefan; Kocher, Martin G. - 2008

We analyze an experimental public goods game in which group members can endogenously determine whether they want to supplement a standard voluntary contribution mechanism with the possibility of rewarding or punishing other group members. We find a large and positive effect of endogenous...

Persistent link: https://www.econbiz.de/10010293404