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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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Ending a sponsorship relationship : consumers' responses toward a forced versus a chosen exit
Dick, Christopher; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 17 (2017) 2, pp. 152-170
Persistent link: https://www.econbiz.de/10011754002