Leveraging sponsorship with corporate social responsibility
Year of publication: |
2014
|
---|---|
Authors: | Uhrich, Sebastian ; Koenigstorfer, Joerg ; Gröppel-Klein, Andrea |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 2023-2029
|
Subject: | Sponsorship | CSR | Event | Sport | Sponsor-event congruity | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Stakeholder | Sportveranstaltung | Sport event | Sports | Sportmarketing | Sports marketing | Öffentlichkeitsarbeit | Public relations |
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