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SUCESO COMPETITIVO: ANÁLISIS D...
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Dalakas, Vassilis
3
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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2
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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3
Clever or foolish? : playing with the
rivalry
in leveraging sports sponsorships of SMEs
Walzel, Stefan
;
Nowak, Gerhard
- In:
International small business journal : ISBJ
40
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012879621
Saved in:
4
Schadenfreude,
rivalry
antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
5
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
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