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Wirkung der Marketing-Kommunikation bei der Fußball-WM 2006 : Ergebnisse einer Vorher-Nachher-Befragung
Kempe, Michael; Krause, Mareike - 2007
Persistent link: https://www.econbiz.de/10003413373
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Marketingaktivitäten zur Fußball-Weltmeisterschaft 2006 : eine vergleichende Analye der Strategien von Sponsoren und Ambushern
Liebetrau, Martin - 2007
Persistent link: https://www.econbiz.de/10004889576
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Determinants of business engagement with regional sport events
Mackellar, Joanne - In: European Sport management quarterly : ESMQ 15 (2015) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098