//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Uncovering institutional orien...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsorship
Consumer behaviour
27
Konsumentenverhalten
27
Sponsoring
14
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Meta-Analyse
8
Meta-analysis
8
Advertising effects
6
Beziehungsmarketing
6
Brand management
6
Cognition
6
Institutional economics
6
Institutionenökonomik
6
Markenführung
6
Relationship marketing
6
Werbewirkung
6
Customer satisfaction
5
Kognition
5
Kundenzufriedenheit
5
Legitimacy
5
Legitimität
5
Sports marketing
5
Celebrity endorsement
4
Celebrity-Werbung
4
Dienstleistungsqualität
4
Firm performance
4
Identification
4
Service quality
4
Sport event
4
Sportmarketing
4
Sportveranstaltung
4
Unternehmenserfolg
4
meta-analysis
4
Brand
3
Brand extension
3
Coronavirus
3
Experiment
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
research-article
5
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
19
Author
All
Carrillat, François A.
14
Astous, Alain d'
8
Anthony Carrillat, François
2
Bellavance, François
2
Carrillat, François Anthony
2
Eid, François
2
Feigné, Matthieu
2
Mazodier, Marc
2
Plewa, Carolin
2
Quester, Pascale G.
2
Solomon, Paul J.
2
d'Astous, Alain
2
Boeuf, Benjamin
1
Chaney, Damien
1
Colbert, Francois
1
Colbert, François
1
Couture, Marie-Pier Charette
1
Harris, Eric G.
1
Ladik, Daniel M.
1
Lafferty, Barbara A.
1
Marshall, Roger
1
Przybysz, Audrey
1
d’Astous, Alain
1
more ...
less ...
Published in...
All
European Journal of Marketing
5
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Other ZBW resources
5
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
Saved in:
2
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
3
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
4
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
5
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
6
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
7
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
8
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
9
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
10
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->