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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum; Lee, Hyun-Woo; Magnusen, Marshall J.; … - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 408-425
Persistent link: https://www.econbiz.de/10011374559
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Sponsorship network portfolio of corporate partners in the National Basketball Association
Kim, Amy Chan Hyung; Lee, Hyun-Woo; Kim, Yu Kyoum - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 340-359
Persistent link: https://www.econbiz.de/10011504173
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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958