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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun; Kroncke, Charles O.; Johnson, James E. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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The influence of personal values and goals on cognitive and behavioral involvement in sport
Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-605
Persistent link: https://www.econbiz.de/10009425051
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Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
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Collaborative strategy in sports industry : team co-branding
Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
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City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study
Yu, Ho Yeol; Lee, Donghun; Ahn, Jiseon; Lee, Myungwoo; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014310334