Collaborative strategy in sports industry : team co-branding
Year of publication: |
August 2016
|
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Authors: | Lee, Donghun ; Cottingham, Michael ; Pearson, Demetrius ; Kim, Soon-Ho ; Park, Jungkun |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 11/12, p. 595-613
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Subject: | Sports industry | team brand strategy | brand personality fit | product category | Markenführung | Brand management | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Markenimage | Brand image | Profisport | Professional sports | Sportorganisation | Sport organization | Fußball | Football | Sport | Sports |
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