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Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption

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The uniqueness of sport : testing against marketing's empirical laws

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Are sport consumers unique? : consumer behavior within crowded sport markets

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Fantasy sport participation as a complement to traditional sport consumption

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Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research

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Sport consumer behaviour : marketing strategies

Funk, Daniel C. - 2016

pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...

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Sport consumer behaviour : marketing strategies

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