Sport consumer behaviour : marketing strategies
Daniel C. Funk, Kostas Alexandris, and Heath McDonald
| Alternative title: | Sport consumer behavior |
|---|---|
| Year of publication: |
2022 ; Second edition
|
| Authors: | Funk, Daniel C. ; Alexandris, Kostas ; McDonald, Heath |
| Publisher: |
London : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Sport | Sports |
Online Resource
| Extent: | 1 online resource illustrations (black and white) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-000-62045-0 ; 1-000-62045-X ; 978-1-000-62038-2 ; 1-000-62038-7 ; 978-1-003-09253-7 ; 1-003-09253-5 ; 978-1-315-69190-9 ; 1-315-69190-6 |
| Other identifiers: | 10.4324/9781003092537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022574