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Sport
Advertising effects
11
Werbewirkung
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Advertising
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USA
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United States
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Werbung
10
Sportmarketing
7
Sports marketing
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sports advertising
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Corporate reputation
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Betriebliche Budgetierung
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Cheong, Yunjae
3
Kim, Kihan
2
Ahn, Dohyun
1
Combs, Justin
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Yun, Lira
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International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of marketing communications
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ECONIS (ZBW)
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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2
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
3
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
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