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The uniqueness of sport : testing against marketing's empirical laws

Baker, Bradley J.; McDonald, Heath; Funk, Daniel C. - In: Sport management review 19 (2016) 4, pp. 378-390

Persistent link: https://www.econbiz.de/10011566663

Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior

McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309

Persistent link: https://www.econbiz.de/10010401077

Fantasy sport participation as a complement to traditional sport consumption

Karg, Adam J.; McDonald, Heath - In: Sport management review 14 (2011) 4, pp. 327-346

Persistent link: https://www.econbiz.de/10009390395

Sport consumer behaviour : marketing strategies

Funk, Daniel C. - 2016

pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...

Persistent link: https://www.econbiz.de/10013179794

Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption

Doyle, Jason P.; Filo, Kevin; Lock, Daniel; Funk, Daniel C. - In: Sport management review 19 (2016) 5, pp. 506-519

Persistent link: https://www.econbiz.de/10011624383

Female season ticket holders : how their satisfaction is derived differently from males

McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174

Persistent link: https://www.econbiz.de/10011890879

Sport consumer behaviour : marketing strategies

Funk, Daniel C.; Alexandris, Kostas; McDonald, Heath - 2022 - Second edition

Persistent link: https://www.econbiz.de/10014022574

Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research

McDonald, Heath; Dunn, Steven; Schreyer, Dominik; … - In: Journal of service management 35 (2024) 1, pp. 89-107

Persistent link: https://www.econbiz.de/10014456582

Sport broadcasting for managers

Fujak, Hunter (ed.); Frawley, Stephen (ed.) - 2022

Persistent link: https://www.econbiz.de/10013460649

Professional athlete responses to new product development : a dialectic

Fujak, Hunter; Ewing, Michael; Newton, Joshua; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1666-1687

Persistent link: https://www.econbiz.de/10014443779

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