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Dees, Windy; Walsh, Patrick; McEvoy, Chad D.; McKelvey, … - 2022 - Fifth edition

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Persistent link: https://www.econbiz.de/10012254388

Resource valuation of non-profit organizations : the case of the intercollegiate athletics industry

Jensen, Jonathan A.; Turner, Brian A.; McEvoy, Chad D. - In: International review on public and non-profit marketing 12 (2015) 2, pp. 169-187

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Proceed to checkout? : the impact of time in advanced ticket purchase decisions

Dwyer, Brendan; Drayer, Joris; Shapiro, Stephen L. - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 166-180

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Examining the impact of league entry fees on online fantasy sport participation and league consumption

Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: European Sport management quarterly : ESMQ 13 (2013) 3, pp. 339-357

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An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program

Shapiro, Stephen L.; Ridinger, Lynn L.; Trail, Galen T. - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 130-145

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An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions

Shapiro, Stephen L.; Drayer, Joris; Dwyer, Brendan - In: Sport management review 23 (2020) 5, pp. 797-809

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To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport

Dwyer, Brendan; Drayer, Joris; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 3, pp. 174-188

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Examining the role of price fairness in sport consumer ticket purchase decisions

Shapiro, Stephen L.; Dwyer, Brendan; Drayer, Joris - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 227-240

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Fantasy millionaires : identifying at-risk consumers based on motivation

Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49

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More than competition : exploring stakeholder identities at a grassroots cause-related sporting event

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