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Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Marketing sport event tourism : sport tourist behaviors and destination provisions
Alexandris, Kostas; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 125-126
Persistent link: https://www.econbiz.de/10010417510
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The impact of the 2008 Beijing Olympic Games on China's destination brand : a U.S.-based examination
Li, Xiang; Kaplanidou, Kyriaki - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 237-261
Persistent link: https://www.econbiz.de/10009779919
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Building social capital from sport event participation : an exploration of the social impacts of participatory sport events on the community
Zhou, Ran; Kaplanidou, Kyriaki - In: Sport management review 21 (2018) 5, pp. 491-503
Persistent link: https://www.econbiz.de/10011947590
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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565
Persistent link: https://www.econbiz.de/10011616451