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Sport
Sponsorship
1,843
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
Sportmarketing
443
Sports
356
Consumer behaviour
332
Konsumentenverhalten
318
University research
288
Universitäre Forschung
288
Innovation
276
Forschungskooperation
267
Research collaboration
267
USA
249
Professional sports
246
Profisport
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
221
Hochschule
220
Football
219
Technology transfer
219
Technologietransfer
216
Werbewirkung
213
Advertising effects
212
Higher education institution
210
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
162
Marketingmanagement
161
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Undetermined
163
Free
28
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265
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113
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223
Hochschulschrift
30
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22
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22
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21
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21
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21
Collection of articles of several authors
20
Sammelwerk
20
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11
research-article
11
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8
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8
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8
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7
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5
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3
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3
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2
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review-article
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1
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1
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1
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1
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1
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English
286
German
86
French
4
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2
Italian
1
Polish
1
Author
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Cornwell, T. Bettina
14
Koronios, Konstantinos
10
Hermanns, Arnold
8
Jensen, Jonathan A.
8
Bruhn, Manfred
7
Grohs, Reinhard
6
O'Reilly, Norm
6
Biscaia, Rui
5
Breuer, Markus
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Plewa, Carolin
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Koenigstorfer, Joerg
4
Mazodier, Marc
4
Schönberner, Jan
4
Woratschek, Herbert
4
Anagnostopoulos, Christos
3
Backhaus, Christof
3
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Mangan, John E.
3
Morgan, Ashlee
3
Nowak, Gerhard
3
Nufer, Gerd
3
Palmer, Karen
3
Papadimitriou, Dimitra
3
Quester, Pascale
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Uhrich, Sebastian
3
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Institution
All
Arbeitskreis Sportökonomie
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Ebs European Business School
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Conseil Économique et Social
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut der Deutschen Wirtschaft Köln
1
Kölner Sportökonomie-Kongress <2, 2000, Köln>
1
Springer Fachmedien Wiesbaden
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
utzverlag
1
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Published in...
All
International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
15
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
International journal of sport management and marketing : IJSMM
14
European Journal of Marketing
7
European journal of marketing : EJM
7
SpringerLink / Bücher
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
International journal of advertising : the review of marketing communications
3
Journal of Services Marketing
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Edition Sportökonomie, Sportmanagement
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business & Industrial Marketing
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriften zur Kommunikationsarbeit
2
Services marketing quarterly
2
Sport business insights
2
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Source
All
ECONIS (ZBW)
359
Other ZBW resources
17
RePEc
2
Showing
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1
Understanding ethnographically athletes' perception and experience of
sponsorship
: the case of professional rock-climbing
Dumont, Guillaume
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
Saved in:
2
Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
Saved in:
3
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
4
Mobilising stoke : a genealogy of surf tourism development in Miyazaki, Japan
Doering, Adam
- In:
Tourism planning & development
15
(
2018
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10011855520
Saved in:
5
Gender differences in risk-taking and sensation-seeking behavior : empirical evidence from "ExtremeSports"
Frick, Bernd
- In:
De economist : quarterly review of the Royal …
169
(
2021
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10012487619
Saved in:
6
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Saved in:
7
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
8
International sport federations'
commercialisation
: a qualitative comparative analysis
Clausen, Josephine
;
Bayle, Emmanuel
;
Giauque, David
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011890944
Saved in:
9
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
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