Understanding ethnographically athletes' perception and experience of sponsorship : the case of professional rock-climbing
Guillaume Dumont
| Year of publication: |
September 2016
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| Authors: | Dumont, Guillaume |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 4, p. 525-542
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| Subject: | Individual sponsorship | athlete-company relationships | lifestyle sports | professional climbing | ethnographic research | Sponsoring | Sponsorship | Sport | Sports | Ethnologie | Ethnology | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Lebensstil | Lifestyle | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2016.1171375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607465