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Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168
Persistent link: https://www.econbiz.de/10010399893
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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben; Fink, Janet S.; Trail, Galen T. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
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Testing models of motives and points of attachment among spectators in college football
Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009518021
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Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150
Persistent link: https://www.econbiz.de/10003816843