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~subject:"Sport organization"
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Sport organization
Consumer behaviour
7
Konsumentenverhalten
7
Professional sports
3
Profisport
3
USA
3
United States
3
Confidence
2
E-commerce
2
Electronic Commerce
2
Internet marketing
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Online-Marketing
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Sportmarketing
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Sportorganisation
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Sports marketing
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Vertrauen
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Viral marketing
2
Virales Marketing
2
brand personality
2
geographic equity
2
geographic personality
2
sports marketing
2
Advertising effects
1
Arbeitsgruppe
1
Ball game
1
Ballsport
1
Betriebswirtschaftsstudium
1
Brand image
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Brand management
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Curriculum
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Data protection
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Datenschutz
1
Designation of origin
1
Experiment
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Fernsehwerbung
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Football
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Fußball
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Graduate business education
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Herkunftsbezeichnung
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Aiken, K. Damon
2
Campbell, Richard M.
1
Campbell, Richard M. <Jr.>
1
Kent, Aubrey
1
Koch, Eric C.
1
Sukhdial, Ajay
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International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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2
Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
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