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Organisational perception management in sport : the use of corporate pro-environmental behaviour for desired facility referenda outcomes
Kellison, Timothy B.; Mondello, Michael J. - In: Sport management review 15 (2012) 4, pp. 500-512
Persistent link: https://www.econbiz.de/10009628067
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Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
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Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick; Hwang, Hansol; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10011415225