The market for athlete endorsements represents a multi-billion dollar market that continues to grow. Athlete endorsement is clearly a popular marketing tool that receives significant attention in the trade/popular press, but the academic literature specifically focused on athlete endorsements...

The purpose of this paper is threefold. First, it complements the many wage discrimination studies by examining exit discrimination in the NBA using a decade's worth of data (the 1980's). White players have a 36 percent lower risk of being cut than black players, ceteris paribus, translating...