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Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"

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The role of psychological contract in intention to continue volunteering

Kim, May; Trail, Galen T.; Lim, Jon; Kim, Yu Kyoum - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 549-573

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The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention

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Factors influencing spectator sports consumption : NCAA women's college basketball

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Assessing key performance indicators of corporate social responsibility initiatives in sport

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"Win in Africa, with Africa" : social responsibility, event image, and destination benefits ; the case of the 2010 FIFA World Cup in South Africa

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Comparison of volunteer motivations in different youth sport organizations

Kim, May; Zhang, James J.; Connaughton, Dan P. - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 343-365

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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

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Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach

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Globalized sport management in diverse cultural contexts

Zhang, James J. (ed.); Pitts, Brenda G. (ed.) - 2019

A comparison of Canadian and Belgian youth sport participation profiles -- Purchasing power? A cross-sport comparison of the use of imported athletes in Czech sports -- Complementarity or substitution: a cross-country comparison of the relationships between sport spectatorship and physical...

Persistent link: https://www.econbiz.de/10013180277