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~subject:"Sportorganisation"
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Sportorganisation
Consumer behaviour
43
Konsumentenverhalten
43
Sportmarketing
25
Sports marketing
25
Sports
17
Sport
16
Athletes
15
Sportler
15
Professional sports
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Profisport
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Brand management
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Sport event
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Sportveranstaltung
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USA
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United States
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Markenführung
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Sport organization
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Brand image
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Sponsorship
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Markenimage
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Sponsoring
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Arbeitsgruppe
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Team
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Advertising effects
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Cognition
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Dienstleistungsqualität
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Emotion
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Kognition
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Service quality
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Werbewirkung
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Football
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Fußball
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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scale development
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Ko, Yong Jae
9
Asada, Akira
3
Chang, Yonghwan
3
Jang, Wonseok
3
Hur, Youngjin
2
Wann, Daniel L.
2
Boroujerdi, Saeed Sadeghi
1
Cattani, Kevin
1
Chan-Olmsted, Sylvia M.
1
Claussen, Cathryn L.
1
Delshab, Vahid
1
Inoue, Yuhei
1
Jang, Wonseok Eric
1
Kihl, Lisa A.
1
Kim, Daehwan
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Mahmoudian, Abed
1
Pastore, Donna
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Schull, Vicki
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Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of sports marketing & sponsorship
2
Sport management review
2
Corporate reputation review
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Remedying stereotype threat effects in spectator sports
Chang, Yonghwan
;
Schull, Vicki
;
Kihl, Lisa A.
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
Saved in:
3
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
4
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
5
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
6
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, Xiaohe
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
Saved in:
7
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
8
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
9
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
10
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
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