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~subject:"Sportorganisation"
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Sportorganisation
Consumer behaviour
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USA
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Professional sports
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Sport
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Ball game
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Oliver’s product loyalty framework
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Trail, Galen T.
4
Kim, May
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Kim, Yu Kyoum
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McCullough, Brian P.
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Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport management review
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ECONIS (ZBW)
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1
Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.
;
Trail, Galen T.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
Saved in:
2
Measuring externalities : the imperative next step to sustainability assessment in sport
McCullough, Brian P.
;
Orr, Madeleine
;
Watanabe, Nicholas M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 393-402
Persistent link: https://www.econbiz.de/10012293361
Saved in:
3
The role of psychological contract in intention to continue volunteering
Kim, May
;
Trail, Galen T.
;
Lim, Jon
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 549-573
Persistent link: https://www.econbiz.de/10003883767
Saved in:
4
The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention
Kim, May
;
Trail, Galen T.
- In:
Sport management review
13
(
2010
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10003987217
Saved in:
5
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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