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'Made in Germany' : the corpor...
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An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.
;
Head, David
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
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