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Neuromarketing im Sport
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Sports
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Fußball
584
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Sport organization
483
Markenimage
380
Brand image
379
Werbewirkung
359
Advertising effects
350
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
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Undetermined
494
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105
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757
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226
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2
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28
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23
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20
research-article
12
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5
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5
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2
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1
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1
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English
879
German
99
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4
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1
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1
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1
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Cornwell, T. Bettina
15
Dwyer, Brendan
12
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
11
O'Reilly, Norm
11
Breuer, Christoph
9
Grohs, Reinhard
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Woratschek, Herbert
8
Zhang, James J.
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Welty Peachey, Jon
7
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Hermanns, Arnold
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Ratten, Vanessa
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Séguin, Benoit
6
Alexandris, Kostas
5
Bennett, Gregg
5
Breuer, Markus
5
Bruhn, Manfred
5
Chadwick, Simon
5
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Edward Elgar Publishing
2
Arbeitskreis Sportökonomie
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Erich-Schmidt-Verlag
1
Frankreich / Conseil Économique et Social
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut der Deutschen Wirtschaft Köln
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Niederer, Kraft & Frey <Zürich>
1
Springer Fachmedien Wiesbaden
1
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Published in...
All
International journal of sports marketing & sponsorship
79
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
67
European Sport management quarterly : ESMQ
63
International journal of sport management and marketing : IJSMM
57
Sport marketing quarterly : preferred journal of the Sport Marketing Association
49
Journal of business research : JBR
26
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
13
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of sports economics
6
Tourism management perspectives : TMP
6
Applied economics
5
Die Ökonomie des Sports in den Medien
5
European Journal of Marketing
4
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
Journal of service management
4
Journal of vacation marketing : an international journal
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Psychology & marketing
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
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ECONIS (ZBW)
968
Other ZBW resources
15
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
5
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
6
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
7
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
8
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
10
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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