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The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
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Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Walzel, Stefan; Nowak, Gerhard - In: International small business journal : ISBJ 40 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012879621
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports
Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 204-222
Persistent link: https://www.econbiz.de/10011927265
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The impact of rivalry antecedents on mediated demand for an individual sport
Reams, Lamar; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 247-260
Persistent link: https://www.econbiz.de/10011927275