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International review on public and non-profit marketing
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Acceptability and ethics of product placement in sport video games
Kim, Min Soo
;
McClung, Steven
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10008825728
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Purchase intention behind Mercer University’s inaugural football team
McClung, Steven
;
Rynarzewska, Ania Izabela
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10011410754
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