Purchase intention behind Mercer University’s inaugural football team
Year of publication: |
2015
|
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Authors: | McClung, Steven ; Rynarzewska, Ania Izabela |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 12.2015, 2, p. 155-167
|
Subject: | Sports and consumer behavior | Consumer purchase intention | Sports marketing | College and non-profit consumer behavior | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Fußball | Football | Profisport | Professional sports | Hochschule | Higher education institution | Sport | Sports |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-015-0130-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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