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~subject:"Sports"
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Living “extreme”: Adventure sp...
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Sports
Sponsorship
1,842
Sponsoring
1,772
Kommerzialisierung
1,439
Commercialization
1,435
Deutschland
564
Germany
546
Sports marketing
450
Sportmarketing
443
Sport
377
Consumer behaviour
332
Konsumentenverhalten
318
University research
287
Universitäre Forschung
287
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276
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267
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267
USA
249
Professional sports
246
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246
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241
Sportveranstaltung
226
Sport event
225
Fußball
222
Football
220
Hochschule
218
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218
Technologietransfer
215
Werbewirkung
213
Advertising effects
212
Higher education institution
208
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
161
Marketingmanagement
160
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26
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25
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20
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20
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14
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research-article
12
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7
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4
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2
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2
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2
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English
279
German
71
French
4
Italian
1
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1
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Cornwell, T. Bettina
13
Koronios, Konstantinos
10
Grohs, Reinhard
8
Jensen, Jonathan A.
8
Hermanns, Arnold
6
O'Reilly, Norm
6
Biscaia, Rui
5
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Mazodier, Marc
4
Plewa, Carolin
4
Reisinger, Heribert
4
Schönberner, Jan
4
Woratschek, Herbert
4
Anagnostopoulos, Christos
3
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Morgan, Ashlee
3
Palmer, Karen
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Abeza, Gashaw
2
Adair, Daryl
2
Adjouri, Nicholas
2
Alpert, Frank
2
Baim, Dean V.
2
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Arbeitskreis Sportökonomie
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bundesinstitut für Sportwissenschaft
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre de Droit et d'Economie du Sport
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Edward Elgar Publishing
1
Frankreich / Conseil Économique et Social
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut der Deutschen Wirtschaft Köln
1
Springer Fachmedien Wiesbaden
1
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Published in...
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International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
16
Journal of business research : JBR
15
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
International journal of sport management and marketing : IJSMM
14
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
European Journal of Marketing
4
Europäische Hochschulschriften / 5
4
SpringerLink / Bücher
4
International journal of advertising : the review of marketing communications
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International Journal of Retail & Distribution Management
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business & Industrial Marketing
2
Journal of Product & Brand Management
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Services marketing quarterly
2
Sport business insights
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of business & industrial marketing
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Source
All
ECONIS (ZBW)
338
Other ZBW resources
15
BASE
1
RePEc
1
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1
Understanding ethnographically athletes' perception and experience of
sponsorship
: the case of professional rock-climbing
Dumont, Guillaume
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
Saved in:
2
Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
Saved in:
3
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
4
Mobilising stoke : a genealogy of surf tourism development in Miyazaki, Japan
Doering, Adam
- In:
Tourism planning & development
15
(
2018
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10011855520
Saved in:
5
Gender differences in risk-taking and sensation-seeking behavior : empirical evidence from "ExtremeSports"
Frick, Bernd
- In:
De economist : quarterly review of the Royal …
169
(
2021
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10012487619
Saved in:
6
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Saved in:
7
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
8
International sport federations'
commercialisation
: a qualitative comparative analysis
Clausen, Josephine
;
Bayle, Emmanuel
;
Giauque, David
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011890944
Saved in:
9
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
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